Improve psychedelic healing outcomes with holistically-designed tools and services.
Operations Management
Clarify business Goals, operationalize Strategy, specify Principles of your product and service lines in this evolving space.
Gain social science context with rapid mixed-method contextual inquiries
Achieve flow state in data-driven strategy workshops
Discover nuance in syntax and semantics for tracking outcomes with new measures.
Design business process and data models for interoperability/handoff
Clinical Trials and Workflows
Conduct iterative human-centered design (HCD) of each ground-breaking process with tailored task flows and empathy maps.
Address trial challenges and workflow painpoints
Drive trauma-informed, culturally-reflective patient experiences in emerging care pathways (special expertise in Veterans issues)
Refine ethical data standards and AI/ML model processes for appropriate workflow inclusion
Best Possible
Experience
Experience
Design each person's interaction and touchpoint to encourage trust and rapport between people.
Patient set and setting needs come first, and
Clinicians and researchers have serious needs too.
Ex: therapist recovery time built into business models
Ex: consumer-grade ease when using support tools, minimizing distraction and fatigue
Learn more about Ripple
John Bagby is a former design and product lead at the Mayo Clinic Center for Innovation where he was honored to deliver the public Mayo Clinic Coronavirus Trends Predictive Map product and a confidential values-based AI/ML development process tool for physicians and researchers.
When Mayo Clinic moved John to Minnesota it ended his 20-year chapter in Silicon Valley, where he had most recently served as VP Design at medical device maker Elekta and Chair of the MR-Linac Consortium workflow working group. John was responsible for workflow and design architecture of a new information-guided cancer care system: Elekta Unity is currently improving outcomes for cancer patients worldwide, and has won HFES, Red Dot, and Good Design awards.
John financed his BA from University of Iowa with the GI Bill from several years as a Boatswain's Mate at sea in the U.S. Navy and is a 5th generation veteran. In the days of yore, John helped lead the rollout of Java and JavaScript for Sun in 1995, the rollout of toothpaste Colgate Total at FDA approval in 1997, and the original Sephora digital global business in 1999 for LVMH. When the dot-com bubble popped, John took refuge in the shiny towers of Oracle, where he learned PaaS, data and dataviz, and led a small prototyping team generating consumer-grade product ideas for the world’s largest enterprise software company.
In 2008 John first specialized in healthcare as Director of Design and Development for the U.S. market leader in laboratory services and SaaS for independent dialysis clinics, where he built a full software team who produced an approachable clinical information system (empowering dialysis staff in mostly impoverished areas and winning a healthcare design award from IDEO).
Continually humbled by patients and healers over the past 15 years, John’s been onsite daily around the Mayo Clinic, onsite with Elekta in oncology departments worldwide, and onsite in a variety of independent U.S. dialysis clinics.
John’s passion has been located at the point of care, employing ethical design values and methods to help people.
How can Ripple help you?
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